"Jailolo, I'm Coming!" Blog Contest yang diselenggarakan oleh Festival Teluk Jailolo dan Wego Indonesia"
When I
was checking out wego's facebook page and saw the "Festival Teluk
Jailolo", it got me wondered and asked Mr. Google. The name is rather
unfamiliar and my photographer’s friends haven’t talk about it. I checked Mr.
Google's images and ended up with "wow", a must to capture their
festival with my better-half". Of course, who doesn't want to show to the
world, for a place that is still unheard or discovered by many and the best
about it? It's in Indonesia!
One of the reasons of wanting to see and capture this festival is to show the world about the beauty of Indonesia other
than Bali, Bromo and Komodo Island. There are tons of awesome places in Indonesia and yet they didn't get a chance to be locally or internationally
known. And seeing what I’ve seen in Google, I’m sure that by
the time of next year, this festival would be flooded with photographers and
travellers as it’ll make them even more curious when they see the awesome
images produces by this year photo-shoots!
Another reason is although I’m an Indonesian but I haven’t gotten
any chance to capture any Indonesian’s traditional festivals. So imagine how
super excited I will be and of course, I’m hoping my
fiancé to come along because captures
great human-interest photos while I’m more into capturing events. Just imagine on how
powerful our images will be when we combine our photos and promote them.
“Picture
speaks louder” that is how I'll promote Jailolo publicly. The sharing’s button
in Facebook (or any social media) will be one of the tools I’ll be using –
shared my images with simple captions and posting my images into some
photography’s communities. Online promotion reaches local and international target market. Although
it may not reach a specific target
market but it will be a good way to brand the place, which is a win-win
solution too. As we all know by doing TV commercials and newspapers ads we would be spending hundreds and hundreds of millions, perhaps half-billions or more!
Radio commercial is good but remember, once people talk about the
place, those radio DJs will eventually “mentioned and discussed” the place. Simply, it means free promotion.
Yes, you can invite some famous radio DJs, photographers (or the rising
ones) and bloggers to experience the place. And another way to promote is to put the images into some photography’ exhibitions and many more.
Well, I’m giving very simple and effective advertising methods because
we are promoting a place not a service. For promoting a place, picture speaks
louder and more influential than words. Once they get “aw” by the photos, eventually,
they will be seeking information and promoting the place through words even by
means they haven’t been there yet. This is a very simple, inexpensive and
accurate promotion for promoting a new place as Facebook, bloggers, and
exhibitions do the wonder.